Was it the moment you stepped into the hallway? The second your eyes met the well-appointed kitchen with doors out onto the terrace? Or was it the setting that made your heart race?
Whatever the reason, when we asked more than 3,000 people how long it took them to know their home was The One, the majority, 67 percent, said it was love at first sight.
Proof if it were needed that creating a good first impression is hugely important – something that holds true even in a seller’s market.
With lots of keen buyers out there and a shortage of stock, now is a great time to find the perfect match. If you’re thinking of selling your home, here are our tips for winning hearts – and minds.
FINDING A CONNECTION
Generally speaking, buyers want to purchase from people they like and identify with so give your agent as much background as you can on why you love your home, how it’s worked for you over the years and why you’re moving.
Prospective buyers are likely to be at the same stage of life as you were when you bought the property, and if they feel that connection from the moment they book a viewing then you’re off to a good start.
CREATING THE RIGHT ATMOSPHERE
We know Cupid’s arrow can strike from across a crowded room but that’s not usually the case with a viewing. Decluttering is important because it demonstrates that space and storage work. Don’t depersonalize completely though; you want to show that this is a real home.
Make sure it’s clean and tidy throughout including the hall and landings so that everything flows smoothly, and don’t forget the windows which can look grubby in the winter sun. Fresh flowers and a freshly painted front door, if needed, also help show you care.
Buyers’ priorities have changed because of Covid and a home office is very much in demand. If you don’t have one, see if you can create some room to provide a comfortable wfh nook. Equally important is outdoor space so if you have it, flaunt it, and make it as attractive as you possibly can.
BEYOND FIRST IMPRESSIONS
If first viewings are all about the heart, a second viewing is about the head. This is when would-be buyers will want to look in cupboards, open drawers and get a real feel for the practicalities of living there. It’s a good idea to leave your boiler service record out for people to see, for example. Be aware this is also the time when they are more likely to notice imperfections.
In our survey, 12 per cent said it took them at least three viewings to really fall in love and 11 per cent described it as a slow burn. So if your buyers are back for a third look, this can be a good time to meet them, answer any questions, and tell them the love story of your home in person.
